Tetra Pak (M) Sdn Bhd, best known for its 250ml carton packaging for beverages, is extending its Tetra Brik carton packages range to include 125ml and 200ml packaging.

This move is to cater to the needs of beverage manufacturers, who are launching newer products.

The rectangular Tetra Brik carton is most popular in the 250ml packaging. Introduced in 1963, it is the most frequently used packaging for beverage drinks and other long-life products.

Tetra Pak managing director Peter Jhaveri said many new beverages are being introduced and new packaging shapes are becoming trendy.

With this, Jhaveri expects the group’s sales to grow as much as 10 per cent this year.

Tetra Pak has 30 customers in Malaysia, including Yeo Hiap Seng, Nestle Products, Dutch Lady, F&N Dairies and F&N Coca-Cola. Its Singapore factory delivered 804 million packages to the South-East Asian market in 2004.

Jhaveri was speaking to reporters in Kuala Lumpur yesterday after a media briefing to highlight the group’s “Protect What’s Good” campaign, which begun on October this year via a series of advertisement and consumer-related activities.

The campaign, which will run for a period of six months to a year, is aimed at creating consumers’ awareness on the various benefit found in Swedish-based Tetra Pak carton packages.

“It is vital that consumers are able to make an informed decision on the safety and quality of the food and drinks they consume, which also includes the packaging of the product,” he said.

The Tetra Pak carton package comes in six layers, the polyethylene for outside moisture protection, paper for stability, another layer of polyethylene for extra protection, aluminium foil to protect against oxygen and light and retain vitamins and flavours, and two more layers of polyethylene for extra protection and to seal in the liquid.

Jhaveri said consumers nowadays are hungry for information on what they consume, thus Tetra Pak decided to share the information with them.

He said Tetra Pak packagings are preservatives-free using the Ultra Heat Process or the intense heat for four seconds “to take away things that are bad and protect what is good”.