Iselin, NJ, New special-effect film from Engelhard  (NYSE:EC) offers exceptionally uniform color effects and enhanced physical properties to various applications including high-end packaging, textiles and glitter.

Engelhard Aurora® LiquidColor™ iridescent special-effect films are the latest addition to the company's extensive line of unique Aurora special effect films, which are specially designed to enhance a product's visual appeal.

Available in red, green, and violet colors, Aurora LiquidColor film offers additional benefits including improved strength, higher thermal and solvent stability and more reflectivity.

Aurora films can be used alone or layered over all types of products, from consumer packaging and home accessories to textiles, gift wrap, toys and holiday decor. The films come in a wide variety of sheer colors and shimmering effects, for a near limitless array of eye-catching design options.

"We always strive to bring more innovative special effect film and pigment technologies to our packaging customers," said Greg Coughlin, Engelhard's market development manager. "In a dynamic, very competitive marketplace, our new Aurora LiquidColor film is especially suited for high-end applications such as cosmetics, personal care, and textiles in order to capture consumers' attention and help move products off shelves."

Engelhard continually develops new Aurora films aimed at bringing fresh looks to the marketplace, including the Garden Series™, Fluoridescent™, ShimmerSilk™ (for textiles), and the GemTallic™ Collection, including the new DiamondFire film.

Manufacturers can visit www.engelhard.com/aurorafilm for new and expanded online information. This is a one-stop source for demonstrating how Aurora special effect film can be applied to various types of end-products.

Engelhard Corporation is a surface and materials science company that develops technologies to improve customers' products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications. For more information, visit Engelhard on the Internet at www.engelhard.com.