
As impulse beauty buyers will attest, the way to a shopper's purse is often through catchy packaging, whether it's a reusable box or a cute pendant.
Karolyn Stayer, Director of Brand Marketing and PR for Philosophy, says package design is a "collaborative effort to design packaging that represents a fun, playful side of the brand."
Here are some of the season's most irresistible concepts.
Wear It
Acorn Pendant, $150, Estee Lauder Private Collection Boutique at Bergdorf Goodman Flip the cap off this lovely acorn-shaped pendant and dab on a bit of the heavenly Tuberose Gardenia perfume secreted inside.
Daisy Marc Jacobs Solid Perfume Ring, $30, Sephora Carry a stash of Daisy perfume inside this over-sized, daisy bauble.
Yves St. Laurent Palette Pour Les Levres, $62, www.yslbeautyus.com This silver, heart-shaped pendant opens up to reveal two shades of lip gloss.
Fuel for Life Pocket Chain, $75, Diesel, 1 Union Square West Perfume-on-a-pocket-chain makes spritzing easy.
Re-use It
Tarte "We Wish You Happiness" Mini Cheekstain Set, $30, www.tartecosmetics.com Three of Tarte's famous cheek stains come in a small, quilted purple box perfect for storing anything from earrings to sewing kits.
India Hicks Island Living Casuarina Scented Candle, $35, www.crabtree-evelyn.com The candle comes in a covered rattan basket that can hold anything from pens to loose change.
Dr. Hauschka Daily Body Care Kit, $19.95, www.drhauschka.com This flat, sturdy tin will last long after you've used up the lotion and cleanser inside it.
Plant It
Pangea Organics Bar Soap, $6.99, Whole Foods Not only do the soaps smell invigorating, but the seed-studded boxes they come in can be planted and nurtured into Amaranth plants.
Cargo PlantLove Botanical Lipstick, $20, Sephora Soak and plant the box, then watch the flowers bloom.
Leave It on the Table Dianne Brill Eye Lingerie, $27, www.beautyhabit.com These single eye shadows come in a classy matchbox (matches not included).
Hard Candy Mix Tape Makeup Palette, $15, Sephora This gloss and shadow palette looks like a cassette tape on the outside. |