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Am New York
January 21, 2008
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As impulse beauty buyers will attest, the way to a shopper's purse is often through catchy packaging, whether it's a reusable box or a cute pendant.

Karolyn Stayer, Director of Brand Marketing and PR for Philosophy, says package design is a "collaborative effort to design packaging that represents a fun, playful side of the brand."

Here are some of the season's most irresistible concepts.

Wear It

Acorn Pendant, $150, Estee Lauder Private Collection Boutique at Bergdorf Goodman Flip the cap off this lovely acorn-shaped pendant and dab on a bit of the heavenly Tuberose Gardenia perfume secreted inside.

Daisy Marc Jacobs Solid Perfume Ring, $30, Sephora
Carry a stash of Daisy perfume inside this over-sized, daisy bauble.

Yves St. Laurent Palette Pour Les Levres, $62, www.yslbeautyus.com
This silver, heart-shaped pendant opens up to reveal two shades of lip gloss.

Fuel for Life Pocket Chain, $75, Diesel, 1 Union Square West
Perfume-on-a-pocket-chain makes spritzing easy.

Re-use It

Tarte "We Wish You Happiness" Mini Cheekstain Set, $30, www.tartecosmetics.com Three of Tarte's famous cheek stains come in a small, quilted purple box perfect for storing anything from earrings to sewing kits.

India Hicks Island Living Casuarina Scented Candle, $35, www.crabtree-evelyn.com  The candle comes in a covered rattan basket that can hold anything from pens to loose change.

Dr. Hauschka Daily Body Care Kit, $19.95, www.drhauschka.com
This flat, sturdy tin will last long after you've used up the lotion and cleanser inside it.

Plant It

Pangea Organics Bar Soap, $6.99, Whole Foods
Not only do the soaps smell invigorating, but the seed-studded boxes they come in can be planted and nurtured into Amaranth plants.

Cargo PlantLove Botanical Lipstick, $20, Sephora
Soak and plant the box, then watch the flowers bloom.

Leave It on the Table
Dianne Brill Eye Lingerie, $27, www.beautyhabit.com
These single eye shadows come in a classy matchbox (matches not included).

Hard Candy Mix Tape Makeup Palette, $15, Sephora
This gloss and shadow palette looks like a cassette tape on the outside.

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