The FMCG (Fast Moving Consumer Goods) industry is extremely competitive. Consumers have high demands on price and quality, and are increasingly disloyal to brands, quickly choosing a different brand or product if the other offer appears better.

The conclusion is easy, improve competitiveness is an all day job without pauses. It can be small scale, like minimizing small but significant sources of losses, and it can be on the larger scale by introducing new, high efficiency production systems. The important ting is that the work is done on a continuous foundation based on competitiveness and customer satisfaction.