New York-based Multi Packaging Solutions has acquired Great Western Industries in an attempt to branch out into the cosmetics and fragrance packaging market.

Texas-based Great Western Industries specializes in print and packaging for the cosmetics and fragrance industries, as well as the media industry.

The acquisition of the company is an opportunity for Multi Packaging Solutions to target the cosmetics and fragrance industries.

Diversifying business footprint

Currently the print and packaging company concentrates on the healthcare and media industries as well as providing corporate identity and marketing strategies.

Commenting on the acquisition, CEO of Multi Packaging Solutions Marc Shore said: "Great Western Industries has a diverse range of capabilities and technologies that enhances our ability to deliver on our promise to customers of total packaging solutions".

For Great Western Industries the move will allow the company to grow, with the hope of dominating the target markets.

Focus on green technologies

Brian Mason, CEO of Great Western Industries stated: "Our goal is to build the combined companies into a pre-eminent provider of value-added products and services for our target markets."

Multi Packaging Solutions uses a number of green technologies that the company claim reduce waste and energy consumption, including its digital printing process that uses little or no water and lowers air emissions.

The company also added that it is on the look out for new technologies and alternative materials that will sustain high standards but lower environmental impact.

Multi Packaging Solutions is a portfolio company of Bear Stearns Merchant Banking that invests private equity capital in middle market companies.