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New Engelhard Pigment Technology Enhances Product Shelf Appeal
September 09, 2005
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ISELIN, NJ, September 9, 2004— New special effect pigment technology from Engelhard Corporation enables designers to enhance their products` shelf appeal by adding rich, earthy, metallic copper and russet effects to plastics, coatings and inks.

Lumina® Russet and Copper special effect pigments offer increased chromaticity, advanced color purity, and more brilliance and hiding capability. Engelhard,s newest metallic-looking pigments produce exquisite copper and rouge-tone looks through a tight mica particle-size distribution and an exclusive multilayer coating technology.

``We are pleased to expand our Lumina colors to include russet and copper that add new dramatic earthy visual effects in a wide variety of applications,`` said Stephane Rochard, global marketing manager, automotive and industrial markets for Engelhard`s special effect pigments. ``Our customers will be able to market enhanced appearance and better performance in their products with these exciting effect colors.``

Non-reactive and non-tarnishing pigments under most conditions, Lumina Russet and Copper are compatible with both solvent- and water-based liquid coatings, as well as powder coatings. They incorporate easily during injection molding, blow molding or extrusion processing, and they can be used in inks for gravure, flexo and screen printing applications.

Their unusually lavish russet and copper metallic looks are ideal for end-use applications such as cosmetic and personal care packaging, architectural applications, sporting goods, appliances, electronics and more.

Lumina Russet and Lumina Copper pigments also are available with Engelhard`s proprietary CFS™ chrome-free treatment for exterior applications.

Engelhard manufactures a broad line of products for paints, coatings and inks, including special effect pigments, organic and complex inorganic color pigments, aqueous color dispersions, kaolin-based extender pigments, and attapulgite thixotropes.

Engelhard Corporation is a surface and materials science company that develops technologies to improve customers` products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications. For more information, visit Engelhard on the Internet at www.engelhard.com.

LUMINA is a registered trademark of Engelhard Corporation.

 


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