ISELIN, NJ, March 1, 2005 – Engelhard Corporation (NYSE:EC) has introduced a new special effect pigment technology that provides designers and formulators with high reflectivity, shimmer and transparency to create strong visual impact and advanced optical effects in their plastic, coating and printing ink applications. 

Engelhard Firemist® Turquoise special effect pigment utilizes thin borosilicate flakes, smooth surface and large particle-size distribution to achieve exceptional special effects. It joins Engelhard’s existing line of Firemist special effect pigments which includes gold, red, violet, blue and green interference colors as well as a white pearl.

Firemist Turquoise is ideal for a wide array of end-use applications including cosmetic and personal care packaging, sporting goods, household appliances and electronics components.

“The dramatic sparkle and depth of Firemist Turquoise pigment, combined with its rich aquatic coloring captures attention in a wide variety of end-use applications, particularly when nature-based colors are desired,” said Stephane Rochard, global marketing manager, automotive and industrial markets for Engelhard’s special effect pigments.

Firemist Turquoise special effect pigment’s features include:

• Negligible flow lines, enabling design freedom from typical flow-line constraints in plastics.
• Brilliant star-like glitter to promote shelf appeal with eye-catching effects in blue/teal/green 
• colors      
• Multi-color effects to differentiate products.
• Increased light penetrations to produce a whole new look with enhanced depth, transparency, chroma and color purity in coatings.

Firemist Turquoise special effect pigment can be used in most resin systems. It is compatible with both liquid and powder coatings and disperses easily.

Engelhard manufactures a broad line of products for plastics, coatings and inks, including special effect pigments, organic and complex inorganic color pigments, aqueous color dispersions, kaolin-based extender pigments and attapulgite thixotropes.

Engelhard Corporation is a surface and materials science company that develops technologies to improve customers’ products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications. For more information, visit Engelhard on the Internet at www.engelhard.com.

Contact:
Ted Lowen
(Media)
732-205-6360