Loyalty Access Solutions (LAS) and Phoenix Technology Holdings, Inc., the exclusive licensing and operating company for Smart Chip Technologies, the leading provider of end-to-end loyalty solutions, is pleased to announce that through its strategic relationship the signing of a contract with a major US-based association that will enable and implement targeted discounts and loyalty offerings for the associations members.

"We have signed an agreement with a major non-profit, non-partisan US-based association that provides special products and incentives for travel, health, finance, insurance and various other services to approximately 30,000,000 card members in every state of the US," stated Claude Jeanson, President of Loyalty Access Solutions. "As the system rollout occurs we will gather valuable information about how merchants and card members interface with the Phoenix technology," said Claude Jeanson, President of Loyalty Access Solutions.

Brad Kernohan, Director of Business Development, says, "The Phoenix technology enhances our existing infrastructure and is powerful and flexible enough to satisfy the unique demands of our very diverse client base. The ability of the software to support our complex loyalty initiatives makes the impact to our clients' marketing efforts significant. We can now tailor complex programs specifically to each merchant location economically and quickly."

Phoenix CEO, Miki Radivojsa, stated that, "Phoenix and LAS will work together to provide customer service and to configure Loyalty Central. We will potentially provide a complete customer retention solution, including loyalty, prepaid stored value, discounts, and sweepstakes. Implementation will likely begin with the creation of a dynamic points-based rewards program, reaching across thousands of merchants. Phoenix and LAS will work together to ensure that a successful and well-managed program is executed for the client.