IPACK-IMA, the reference exhibition for packaging and agro-food processing technology on stage at FieraMilano from March 24th to 28th, will feature a specific thematic area dedicated to technology and materials for the pet food industry.

Pet food production and distribution play an important role in the packaging industry. The pet food market is becoming increasingly diversified in term of preparations and segmentation between standard and upscale products. The industry employs a wide range of packaging types and strongly focuses on the handiness and ease of use of the packages to increase market share.

The thematic area "Feed and Pet Food" in IPACK-IMA 2009 today features 85 exhibiting companies displaying cut-edge technological solutions, both in terms of machinery and materials, for pet food industry professionals and marketing managers from distribution chains.

Along the exhibition, IPACK-IMA will host a meeting promoted by ANFIMA (National Association of Manufacturers of Metal Packaging and Related Products) focused on this subject and the opportunities thus created: "Petfood and metal packaging: the reasons for its success".