Innovative product and packaging development is the key to taking advantage of the growing pet market. The top two ways that pet owners find new products include browsing the store shelf and television advertisements (APPMA). Packaging not only improves the shopping experience, but can also play a large role in consumer loyalty to your brand. Over 700 new toys, treats, and other products were introduced alone in 2006 at the Global Pet Expo making packaging an even more crucial component in selling your product. Studies indicate that pet food packaging follows many of the same trends as packaging for humans. Brand differentiation, brand enhancement, and convenience rate highly with consumers when selecting a brand of food or pet care products.

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