IWCO Direct, a leading USA provider of integrated direct mail services has invested in two Drent Goebel Vision web offset presses for its Elm City, North Carolina facility. Both machines have ten print towers and inline finishing possibilities. One machine is equipped with heat set curing and the other with UV curing. IWCO Direct intends to purchase two additional Vision presses in the near future.

“Our business has grown considerably due to our ability to offer customers a total package solution for direct mail production,” stated Jim Andersen, IWCO Direct President and CEO. “The purchase and installation of these Drent Goebel Vision presses supports our need to print hundreds of millions of direct mail packages quickly and accurately each month.

Expanding market leadership

IWCO Direct has served the needs of North American marketers for more than 35 years. IWCO Direct provides high quality direct marketing by seamlessly integrating direct mail services, resulting in streamlined production for all components – printing, plastics, envelope conversion and mailing. The company has experienced tremendous growth over the past few years and has aggressively expanded its production and distribution network through key acquisitions and technology investments. In October 2006 IWCO Direct signed a purchase agreement to acquire an Elm City, N.C. production facility and its employee base from Valpak®. In July 2005, IWCO Direct acquired a Long Island, New York production facility and in November 2004, the company established a high-volume mail center at its Chanhassen, Minn., headquarters.The company is currently considering additional acquisition opportunities.

The purchase and installation of the Drent Goebel Vision presses for its newly acquired North Carolina facility further supports IWCO Direct’s ability to offer clients best-in-class high-volume direct mail printing. IWCO Direct selected the Vision press for its ability to run at high speeds which increases throughput. The Vision press is also equipped with both heat set and UV capabilities, giving IWCO Direct more flexibility downstream in its personalization process.The installation supports IWCO Direct’s goal of responding to market needs by achieving higher operating speeds with greater flexibility while reducing waste.

IWCO Direct was impressed with the Vision press versatility, performance and engineering. These innovative web offset presses, designed and manufactured by Drent Goebel in Europe, have a web width of 20.5” or 520 mm, servo drive controls, a fully automated print unit insert system, a user friendly.Operating platform and a fully automated bindery/processing section. The Vision press is also designed for years of trouble-free operation and offers future expansion opportunities with sleeve and flexo printing.

“Our continued growth and expansion, combined with the industry leading features of the Vision press, drove our decision to choose the Drent Goebel system,” said Steve Myrvold, Vice President-Manufacturing Operations at IWCO Direct. “These presses will help us decrease make ready times, reduce waste and improve print quality.”

About IWCO Direct

IWCO Direct (www.iwco.com) has served the direct marketing needs of North American companies for more than 35 years. With production facilities in New York, Minnesota and North Carolina, IWCO Direct is one of the nation’s fastest growing providers of direct marketing solutions. IWCO Direct provides direct marketing like no one else by seamlessly supplying all direct mail production services – print, envelope, plastic, mailing, fulfillment, and data services – in an integrated “total package” supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs.

Background of Drent Goebel

Drent Goebel specializes in the development, production and worldwide supply of customized web offset printing presses. In North America the market is serviced via their regional headquarters in Montreal, Quebec, Canada (former RDP Marathon).