Without question, the most challenging issue for print designers, buyers, and producers has always been matching the proof with the actual produced product …until now! Using desktop laser or inkjet technology as a predictor of Flexo printing results often leads to unwanted surprises, disappointment, and compromise. Contrastingly, our Digital printing provides our clients with an actual production printed proof (sample) with their specified material(s) and varnish. Moreover, many clients simultaneously proof multiple versions to create a wide graphic selection from which to choose. We overnight the proofing samples to clients and designers nationwide so they can be reviewed and discussed. We encourage you to test your label graphics in multiple versions to affordably discover your optimum aesthetics.
With a bombardment of advertising from only three television channels consumer’s purchasing decisions were historically made prior to entering stores. No longer! Packaging is now a primary driver for consumer product purchasing decisions (sales!) within stores. The importance of a product’s shelf-appeal is now the key to getting the sale. Just as importantly, packaging drives whether a store will distribute products!
We recommend not leaving such a vital determiner of success to chance. Our Digital printing makes prototyping (testing) affordable and an activity not to pass on. We offer economical tests of multiple graphics options so you, your designer, your distributor, and your marketing staff can review and select the design that will boost your sales.
Incorporate multiple images, materials, and varnishes into your testing. Though you may know what your label looks like on white paper with matte varnish, you have not likely seen your graphics on silver foil with gloss varnish. Such a transition can have a dramatic impact on your packaging attractiveness and sales! Please contact us to help you configure affordable testing options.
