We Can Help You Secure Your Brand throughout the Supply Chain of Custody
Fraud Trending Up
Though theft diversion, theft, tampering, and counterfeiting occurrences vary widely by industry and product, overall industry growth rates of 10-20% in these areas demand action. The pharmaceutical industry, for example, reports counterfeiting rates at 10% of total sales.
Tracing - A Security Focus
Tracing technologies enable brand owners to overtly and covertly mark (code) and thereby identify (trace) their products. Applications include the capability to deter and better manage counterfeiting, theft, and diversion. For example: If inter-company and further supply chain participants know that a brand is overtly and, or covertly marked by lot (batch) releases and is strategically sampled, the product is less likely to be diverted, stolen, or counterfeited.
Of course, in some circumstances a brand owner will prefer to only integrate the tracing mark covertly, thereby making counterfeiting more challenging and authentication forensically certain. Additionally, a covert strategy can provide a stealth method of identifying parties involved in theft and diversion activities.
Brand Security Solutions via Digital Label Printing Technology
Current Market Conditions
Today, corporations are increasingly engaging packaging technology for security solutions to deter or eliminate counterfeiting, theft, product diversion, misuse, and tampering. Company executives now understand that the ROI for added brand security through packaging can make a significant positive impact on the current bottom line, while managing the risk associated with potential future lawsuits resulting from counterfeited products. In short, good corporate governance requires the protection of brand integrity throughout the supply chain for customers, stockholders, and distributors.
Getting Started
Prior to evaluating packaging security solutions, companies need to conduct a “needs assessment” and ask themselves these questions:
- What are we attempting to prevent or reduce?
- What is the current cost attributed to occurrences we are aiming to prevent or reduce?
- What is the potential (risk) for future occurrences and their related costs?
- What are the possible packaging security solutions to address current and potential occurrences?
- Is implementation of any of the packaging security features a good financial decision?
Security Strategies
Overt (notification objective) elements are typically designed to prevent theft by consumers or to provide consumers some, though not always accurate, indication of authenticity. Covert (hidden) elements are typically designed to authenticate with the most sophisticated providing forensic level (evidence in a court of law) authenticity. Both overt and covert security elements can also be implemented with the goal of tracking product through the supply chain.
We Can Help
By working closely with our global suppliers and partners we offer our clients broad brand security expertise. Please give me a call to discuss your company and how we can help you.
Click here to view a graphical presentation.
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Click here to view a graphical presentation.
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