ITW is a diversified manufacturer of highly engineered components and industrial systems. The company consists of approximately 600 decentralized operations in 43 countries and employs 52,000 people.
ITW Hi-Cone is a leading supplier of plastic based multi-packaging systems for the worldwide beer, soft drink and general products industries. We are advocates of package mix management that generates sustained margin contribution for our customers and major retailers. Our customers demand that we deliver high quality, exceptional value and innovation. Our philosophy fulfills those demands by offering cost effective packaging responsive to environmental concerns.
At Hi-Cone we proactively research ways to bring value to our customers by developing and improving packaging technology that is flexible to meet the changing market needs of our customers.
The Balanced Package Mix
Much has been said about the benefits of offering a Balanced Package Mix (BPM) at retail. The BPM hypothesis simply suggests offering a combination of traditional package sizes and containers to maximize margin contribution.
Heavy concentration in one package or another tends to limit consumer purchase occasions as much as retail price relationship that put some packages at a significant disadvantage. The idea is to take a good look at a given channel and what likely occasions might be expected for beverage purchases.
If the major purchase occasions are addressed with appropriate packages, the price relationship or architecture should be looked at to assure no serious imbalances.
Multipack Solutions
ITW Hi-Cone is a leading supplier of plastic based multi-packaging systems for the worldwide beer, soft drink, and general products industries. We are advocates of package mix management that generates sustained margin contribution. Our packaging systems provide the means for our customers to meet their Balanced Package Mix (BPM) requirements.
Hi-Cone packaging offers a variety of carriers for bottles and cans, with side lift or top lift handles, imprinting, and labeling on merchandising panels. Hi-Cone packaging material offers exceptional value: less material, less weight, and less waste while making an attractive convenient package.
Features
Provides choices to meet consumer`s different purchasing occasions to take advantage of greater sales opportunities and market penetration.
A correctly Balanced Package Mix meets the needs of the best purchasing occasions, such as:
- larger sizes for larger households
- consumers who wish to stock-up
- smaller sizes for smaller households and empty nesters
- provides sizes for product trial
- meets a variety of cultural and economic needs
Benefits
Everyone benefits from a correctly Balanced Package Mix.
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Consumers: Find the preferred package size for the purchase occasion.
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Retailers: Maximize sales from allotted space, highest rings and profits, more incidents, shorter intervals between purchases, and increased customer satisfaction.
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Bottlers: Optimize SKU`s, generate maximum and consistent revenue, and saturate channels with flexibility to meet every need.
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Parent Companies: Sustainable volume growth, positioning against competitive activity, and minimize use of discounts and allowances.
