The Industry Specific Online Information Resource enhances information sharing and communication by uniting buyers, suppliers, and information seekers.
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Provides a means for corporations who want to reach a target audience
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Allows professionals who want to share ideas and seek assistance to solve problems
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Allows organizations and associations to create a central information source to promote their industry, organization or association
Enhanced Visibility & Positive Revenue Impact
- The resource centers are single unified web environments that unite buyers and sellers within an industry 24 hours a day, 7 days a week
- Delegates are attracted based on official backing of leading industry associations, significant depth of knowledge, breadth of coverage, and industry expertise offered through whitepapers, news, case studies, etc.
- Aesthetic functional online booths convey both the breadth of your capabilities and provide the information required by an interested researcher or buyer
- The resource center helps suppliers efficiently reach qualified buyers in a cost-effective environment
- Our solutions are specifically designed to translate relevant web traffic into qualified leads for sponsors and exhibitors
Complete Online Marketing Solution
The IRCs provide multiple means for companies to promote themselves. A 7-pronged approach is used to market companies.
1. Product Catalog
Companies can showcase all their products and provide product detail with large images. Every product is search engine optimized to bring customers searching for that product, or something similar, to the catalog and to ensure more targeted marketing for each product.
2. Search Engine Optimization
All the features that contain content are search engine optimized with the appropriate meta tags to ensure traffic from the major search engines such as Google, Yahoo, MSN for relevant keyword searched.
3. Newsletter
Companies may also be features in the weekly newsletter, a communication tool that is sent to all registered delegates. The newsletter is sent once a week to approximately 25,000 professionals within the target industry.
4. White papers
Companies can post papers written by their employees in the white papers section of the IRC. This brings visibility to the company`s research efforts and internal knowledge and can signify their leadership in this subject area.
5. Virtual Supplier Stands
The virtual stands allow companies to showcase their products and services online. In addition to product information, visitors to the site can view other information such as company presentations or case studies.
6. Delegate Database
A database containing contact information for professionals within the industry is provided. This can be used for email campaigns, mailing campaigns, or telemarketing campaigns.
7. Press Releases
The IRC can post press releases for campaigns to highlight changes or advancements that the company wants to advertise. Press releases may also be featured in the monthly newsletter, a communication tool that s sent to all registered delegates.
In addition we write and manage all of your content, thereby reducing our client`s precious time required for participating in our information resource centers.
Premium Exposure
Sponsorship - Any company has the option to sponsor a sector, a category or the newsletter. Benefits of sponsorship include enhanced visibility of the company via a direct advertising route viewed by a targeted audience.
There are several levels of participation, including free listings.
Levels of Participation
Various products are available depending on the level of exposure and the features desired by suppliers. Services vary depending on the level of participation and include design flash logo, source information and images from website, optimize content for search engines, upload all information and resize images accordingly, follow up regarding any information requests and follow up for press releases and presence on newsletter.
GOLD STAND
Products: 40,000 characters, flash logo and 24 images, case studies, presentations, website link, contact info, request for info feature, press releases, newsletter listing, 10 products listing included and full delegate database.
Benefits
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Maximum visibility and ability to list case studies and presentations
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Greater search engine exposure and higher success rate of optimization techniques
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Option to use newly designed flash logo for other purposes
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Listing at top of supplier list and searches
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12 months exposure
SILVER STAND
Products: 20,000 characters, flash logo and 12 images, website link, contact info, request for info feature, press releases, newsletter listing, 5 products listing included and half delegate database.
Benefits
- Significant exposure to target audience and search engines
- Option to use newly designed flash logo for other purposes
- Listing at second highest level in supplier list and searches
- 12 months exposure
BRONZE STAND
Products: 7,000 characters, flash logo and 4 images, website link, contact info, request for info feature, press releases, newsletter listing, 3 products listing included and quarter delegate database.
Benefits
Good exposure to target audience and search engines
Option to use newly designed flash logo for other purposes
12 months exposure
DIRECTORY LISTING
Products: products & services description (600 characters), website link, contact info and request for info feature.
Benefits
- Presence of company on a leading resource for the industry
- Listing advertises available products and services to target audience
- 12 months exposure
PRODUCT CATALOG
Product catalogs are sold independently to all stands except directory listing.
Products: individual listing of products and photo, description, and product application.
Benefits
- Greater exposure for individual products
- Increased likelihood for buyer-supplier match in searches
- 12 months exposure
All of our Information Resource Centers serve as a comprehensive source for its particular industry vertical. Therefore, we list all relevant suppliers even if they don`t opt for one of our paid packages.
