Dei Fratelli, a preferred tomato brand sold throughout the United States, has developed a new look for its family of tomato products, as well as enhanced product features. The new labels will be found in grocery stores beginning late 2008, showing consumers that they can enjoy their favorite dishes with more taste and all natural, gluten-free ingredients.

This new packaging initiative, overall, represents enhanced quality features, improved readability for customers, and a transformation from traditional salt to sea salt in most of its products. Increased product standards and packaging will help ensure the finest product possible, as sea salt is considered to be a very pure ingredient. Dei Fratelli's new packaging initiatives are also the result of all natural, gluten-free and other relevant ingredient attributes by product line.

Dei Fratelli's products are produced via state-of-the-art stainless steel processing systems. Finally, the new labels allow consumers to readily identify Dei Fratelli products. Dei Fratelli primarily produces canned tomatoes and tomato products along with sauerkraut. A complete assortment of over 100 items is available in both retail and foodservice sizes, packed in metal cans, glass and flexible packaging.

"Developing better relationships with our customers, bringing the highest quality products to dinner tables and continuously looking for ways to meet consumers' expectations is a huge part of our vision at Dei Fratelli," says Steve Hirzel, President, Hirzel Canning Company & Farms. "For four generations, we've been providing innovative ideas and products and will continue to do so to earn a seat at your dinner table. These product improvements will help impact the world from our home in Toledo, Ohio."

About Dei Fratelli

Dei Fratelli is manufactured by Hirzel Canning Company & Farms in Toledo, Ohio. A fourth-generation, family-owned and operated company founded in 1923, which produces canned tomatoes, tomato products and sauerkraut in three processing locations. The company owns extensive greenhouses and farms in northwest Ohio.