Company's 2D Barcode Solutions to Be Used with Select Global Brands
Scanbuy, Inc., (http://www.scanbuy.com/) a global provider of wireless commerce solutions today announced an exclusive agreement with DuPont Packaging & Industrial Polymers (P&IP) (http://www.dupont.com/) to license Scanbuy's interactive 2D (two dimensional) barcode technology for packaging applications. As a part of the agreement, DuPont P&IP will be the exclusive marketer of Scanbuy's interactive camera-phone technology to the packaging industry.
DuPont P&IP selected Scanbuy as its exclusive technology provider to commercialize and market Scanbuy's interactive technology to select global brands under the DuPont banner. When imbedded in product packaging, 2D barcode technology enables a myriad of consumer interactive applications directly from mobile handsets. Some potential uses in packaging are checking nutritional content of food & beverages or determining if a cosmetic is suited for you, and more sophisticated uses like playing games & winning prizes.
"Smart packaging represents a key future packaging trend and opens up new opportunities that run the gamut from better inventory tracking to brand enhancement," said Dr. John Hillenbrand, Vice President, Innovation and Technology for DuPont P&IP business unit. "We chose to partner with Scanbuy because their barcode-capture technology and services platforms are clearly more advanced and robust than others in the market."
"DuPont has long been an industry leader in packaging innovations and has deep expertise in commercialization of new products and technology," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. "We selected DuPont as our exclusive packaging partner to benefit not only from their depth of experience but also their extensive reach into the consumer products packaging industry. "
According to a market study by NanoMarkets, LC, the global smart packaging market will account for over $1.1 billion in printable electronics components by 2011, growing to $4.2 billion in 2013.
About Scanbuy
Scanbuy (http://www.scanbuy.com/) is a global provider of mobile solutions allowing consumers to access mobile commerce and mobile marketing services in a simple and intuitive way. Scanbuy's barcode-capture technology and services platforms are designed for handset manufacturers, wireless carriers, content providers and retailers to enable swift navigation from the handset to the physical world. Scanbuy is widely acknowledged as the leading solution provider in this emerging market which displays strong growth potential for the consumer wireless market throughout the world. Founded in New York in March 2000, Scanbuy is led by a pioneer in media and e-commerce and has a strong intellectual property portfolio with over 25 patents filed in the US and internationally since 2001. Scanbuy made Fortune's 2005 list of "25 Breakout Companies" and the "Top 100 Companies in North America" in Red Herring in 2006. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.
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