The latest example of Rexam’s ability to create total packaging solutions

Dior has selected Rexam to create the entire packaging -- labelling, cap, bottle and pump -- for its Capture R60/80 XP Ultimate Wrinkle Serum, the new premium skincare anti-aging product.

For Dior’s latest, high added-value product, Rexam Dispensing Systems, the business unit of the REXAM Personal Care division, designed an original solution that represents the firm’s ability to smoothly mesh multiple production operations and, in doing so, satisfy the expectations increasingly demanding customers seeking complete packaging solutions.

Highlights of the two-piece bottle include:
- External shell in PMMA, a material recommended for its transparency. The frosted effect is obtained using a special moulding inside the shell.
- For the finishing, hot stamping technology best met the marketing requirements of a polished silver finish for the letters XP.
- For the text, pad printing was selected because this technique allows the sharp reproduction of characters and guarantees shade accuracy.
- A protective varnish makes it possible to optimise the shine and protect the entire finish.
- Lower part in PP which is subjected to a rose metal spraying.
- A metallised brace is assembled on the bottle’s shoulders.

Highlights of the two-piece cap includes:
- Exterior in metallised ABS.
- Interior in PP, a material recommended for its operational flexibility.

All production operations (metal spraying, over varnishing, pad printing and hot stamping) take place at the Rexam Simandre site (Burgundy), under the control of the entire team of technical experts. The smooth-operating SP 343 pump was selected as the distribution system, because of its ergonomic appeal and accurate product dosage (130 micro litres). This model, which screws directly onto the bottle, is manufactured in Rexam's Le Tréport Site (Normandy).

The completed unit – bottle, pump and cap -- is delivered, assembled, to Dior.

About Rexam Personal Care Division
Formed in 2007, the Rexam Personal Care Division is a leading supplier of advanced packaging solutions with unsurpassed global capabilities that attract the world’s most innovative, demanding and respected fragrance, beauty, personal care and home product manufacturers. It is one of three business units that share powerful product commonalities under the Rexam Plastic Packaging umbrella.

The Rexam Personal Care Division offers its customers enhanced one-stop supplier capability and industryleading customer service and product innovation capability. The Division consists of Dispensing Systems, Make Up and Home & Personal Care. Internal efficiencies are enhanced through sharing of company assets, resources, technologies and best practices.

Dispensing Systems is among the market leaders in fragrance pumps, lotion pumps and cosmetic closures, and is the industry leader in samplers and one-touch, mechanical foam dispensers. Make Up leads the world in lipstick packaging and is second in make up cases. Home & Personal Care is the leading producer of custom and highvolume products, with special expertise in innovative package design and engineering, multi-shot molding, in-mold labelling and a full range of value-added capabilities for the global custom injection molding business.

The Rexam Personal Care Division’s customers includes signature brands such as P&G, L’Oreal, YSL, LVMH, Unilever and many others, throughout the Americas, Europe and Asia. It is a powerful worldwide provider of packaging solutions that builds brands and delivers enhanced bottom lines in the process.