Cosmetics packaging company Curtis has responded to mounting eco-pressure by becoming the first packaging and printing firm in North America to go fully carbon neutral.

Consumer demand for environmentally friendly cosmetics is growing and manufacturers are looking to packaging companies to help them provide eco-friendly solutions.

Curtis began working to reduce its impact on the environment  five years ago and announced yesterday that it has succeeded in becoming 100 percent carbon neutral.

The Connecticut-based company already uses renewable energy to power all its operations. 

In addition, Curtis, which specializes in the manufacture of cartons for several industries including the cosmetics industry, is Forest Stewardship Council certified in virtue of its environmentally sustainable practices.

Now the company has achieved carbon neutral status by offsetting unavoidable carbon dioxide emissions.

Working with the UK-based CarbonNeutral Company, Curtis will offset its emissions by investing in the Mynydd-Y-Garnedd forestry project in Wales and the Rhine-Ruhr methane capture project in Germany.

"We are very proud to take our commitment with the environment a step further by taking responsibility for our carbon footprint and offsetting our emissions," said Curtis executive Don Droppo.

Cosmetics companies are under consumer pressure to adopt environmentally-friendly practices and buying from carbon neutral suppliers makes their task easier.

"In terms of being environmentally-friendly, packaging is where cosmetic companies can make the biggest strides," said Nica Lewis from Mintel.

Environmentally-friendly cosmetics packaging companies are reacting fast to increased demand for their products.

Earlier this month eco-friendly packaging firm Plantic sealed a development, marketing and branding agreement with chemical firm DuPont that will lead it into the US market.

In addition, World Wide Packaging is soon launching several eco-friendly packaging innovations onto the global market including plastic tubes made from disposed milk cartons.

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