The Ceylon Tea Company Packaging won a Silver ADDY of Excellence for Outstanding Achievement for Sales Promotion in a Packaging Campaign. The award was conferred in a banquet held on February 17, 2007. The ADDY Awards are the world's largest and arguably toughest advertising competition, with over 60,000 entries judged annually. The ADDY Awards recognize all forms of advertising in media of all types. The American Advertising Federation, a not-for-profit industry association, conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry. “Its great to get professional recognition for the job we’ve done in creating great looking retail packaging,” said Kit Riley, president of The Original Ceylon Tea Company. “We’re committed to not only have the best tasting tea on the market, we put it in one of the best looking packages on the market.” Four of The Original Ceylon Tea Company’s six newest Green Line package designs were offered in the competition for judging: Classic Green, Green Chamomile, Jazzy Mint, and Green with Raspberry. The Original Ceylon Tea Company imports and distributes only 100% pure, high mountain-grown tea from Sri Lanka. The company, whose corporate offices are based in Dallas, TX, now channels its sales activities primarily through specialty food distributors and grocery stores, but retains its direct sales outlet on the Internet at www.ceylon-tea.com.

Source