Kaplow, a PR Firm Handling the Archer Farms Brand for Target Refuses comment on the exciting new packaging

Minneapolis-based Target has introduced revolutionary new packaging for its Archer Farms natural and organic cereals, but won`t talk about it.  The new packaging drastically changes the concept of a box of cereal.

Archer Farms cereals are now sold in rounded ``streamlined`` cereal boxes without the need for an inner plastic bag holding the cereal.  The new packaging also features an easy-flow spout and snap shut reclosable lid to maintain freshness.

The new packaging is made from 55% recycled material with 50% post-consumer content.

Sustainable is Good attempted to get information on Target`s new eco-friendly packaging and was surprised to find the company refused comment and would not provide any information regarding the new innovative design. 

A representative from New York based Kaplow, a PR firm that handles Target`s Archer Farms brand told Sustainable is Good by email, ``Target does not work with trade publications, so I will not be able to provide you with the information you requested.``

 Target`s response through Kaplow is quite surprising since Sustainable is Good is not in any way a trade publication.

Sustainable is Good provides information to a wide audience of people interested in more eco-friendly innovation and design.

However their response isn`t entirely surprising since the retailer considers ``bloggers`` irrelevant as the New York Times reported in January. 

Why Target or Kaplow will not discuss the exciting new packaging they have created is unclear. 

A bit of free PR advice: Target and Kaplow its time to enter the current decade and recognize the ``traditional`` forms of media aren`t the only ones out there.

Furthermore many consumers are interested in things like this, which is one of the main reasons we run this site and its generally a good idea to talk to your customers. 

The overwhelming majority of eco-conscious shoppers spend significant time online on sites like Sustainable is Good and others researching products and making buying decisions.

Besides the new packaging is just plain cool - people are interested in it, so why not talk about it?  Obviously the Archer Farms brand is doing some really innovative design - whats the point if you won`t talk to consumers about it?

Hopefully in the near future we`ll be able to provide some insight into the design and concept of this new packaging.