InkSure Technologies Inc. a leading provider of covert machine-readable authentication solutions, and CCL Label, the industry leader of pharmaceutical label solutions globally, today announced that they have entered into a Preferred Converter Agreement in which InkSure will develop a custom SmartInk™ code specifically for CCL Label. 

SmartInk adds a covert, machine-readable signature to a customer’s inks and varnishes, allowing them to be definitively authenticated in the field in less than two seconds.  CCL Label now has the ability to offer its customers labels that are encoded either with the customer’s own unique SmartInk code, or with the CCL Label SmartInk code at special pricing.

“Counterfeiting poses a huge risk to consumer goods and pharmaceutical manufacturers in terms of both loss of revenues and product liability issues,” stated Chris Brown, Senior Vice President of Sales at InkSure Inc., the sales subsidiary of InkSure Technologies.  “Because of the high stakes involved, these markets require authentication solutions that are very secure and accurate, virtually impossible to ‘reverse engineer’, easy to implement on a global scale, and that provide fast and definitive determinations of authenticity without relying on operator judgment or interpretation.  InkSure’s solutions are ideally suited to meet these requirements.”

“Alliances with industry-leading printers and packagers such as CCL Label are essential in demonstrating market acceptance of our solutions to the widest audience and ensuring the most effective delivery of our solutions to manufacturers,” continued Brown.  “CCL Label has successfully applied SmartInk on press and is eager to offer a full range of SmartInk solutions to its customers on a global scale.”

Robert Ryckman, Vice President of Sales - North America for CCL Label, added, “As North America’s leading manufacturer of high-quality premium packaging labels, promotional labels, and inserts, we respond to the unique demands of customers with innovative solutions and state-of-the-art technology.  Our ability to seamlessly incorporate SmartInk into customized labels and our vast portfolio of multi-layer security solutions represent examples of the ‘best-in-class’ products and support that we provide customers in consumer packaged goods, pharmaceuticals and other industries.”   

About InkSure Technologies Inc.

InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its research and development center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion.  The Company's sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale.  The Company’s R&D activities include the development of “chipless” RFID technology for affordable item-level secure logistics and track-and-trace applications.

The Company's common stock is listed on the OTC Bulletin Board under the symbol "INKS".  Additional information on the Company is available on its website at http://www.inksure.com.

About CCL Label

CCL Label has served the packaging, promotional and pharmaceutical industry for over 50 years and is the leader in the North American market for pressure-sensitive self-adhesive labels and promotional products. CCL Label designs and prints a wide range of high-quality paper and film, pressure-sensitive, RFID and security labels as well as inserts, outserts, in-mold, shrink sleeve, Spinformation® rotating and expanded content labels, and printed promotions to support the brand strategies of leading consumer product marketers.

CCL Label, with plants in North America, Europe and Asia, offers specialized press technologies and unmatched capabilities on a global scale.  CCL innovations enable companies to clearly differentiate and effectively promote their products with eye-catching consumer appeal.

For more information please visit the CCL Label Web site at www.ccllabel.com or contact the company at (609) 443-3700.