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  Paper Details                 Browse papers by sector
Brand Protection Strategies
Author            :Jack Walsh      Contact The Author
Designation    :Director of Sales, BPS
Company        :Videojet Technologies Inc.
 Biography  Synopsis   Download Paper

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Biography

Jack Walsh began working for Videojet in 1993 in Sales, selling industrial coding and marking equipment. In 1996 he was promoted to OEM Sales, developing Original Equipment Manufacturers into value-added resellers. In 2004, he spearheaded a new business unit for Videojet called Brand Protection Solutions. The mission of Brand Protection Solutions is to help brands prevent diversion and counterfeiting by leveraging Videojet’s unique on-pack digital printing, software and specialty fluids. Videojet solutions are also used to protect and enable on-pack promotions, specifically targeting online interactivity. Walsh facilitates value selling training for new sales recruits, and is a Certified Facilitator. He has an undergraduate degree in economics from Illinois College and an MBA from Kennesaw University.

Reprinted with Permission from www.videojet.com


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