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Color and Special Effect Pigments
Aurora® Special Effect Films
Moisture Control
Aseptrol® Antimicrobial Agent
Laser marking
Performance Minerals

Special Effect and Color Pigments, Moisture Control and Antimicrobial Packaging Solutions

BASF Catalysts LLC is a surface and materials science company focused on developing technologies that dramatically improve products and processes. As a Fortune 500 company, we employ more than 6,500 people in 24 countries worldwide with 65 manufacturing and research and development facilities.

At BASF Catalysts, we take pride in our ability to adapt our technologies to the particular requirements of our customers and their diverse markets – not the other way around. It’s not surprising that the worldwide packaging industry continues to turn to BASF Catalysts technologies every day. And while your customers may not always see the BASF Catalysts name, our products are there, helping to improve your products and strengthen your brands. Across industries, BASF Catalysts color and special effect pigments and films are used to drive new aesthetic trends, create dynamic visual impact and improve brand recognition and product differentiation.


Organic Pigments

BASF Catalysts organic pigments include a wide range of colors as well as the renowned Rightfit™ azo pigments which provide excellent value and precise performance in plastics, inks and architectural and specialty coatings. A number of Rightfit organic pigments are FDA approved for specific food industry applications.

Special Effect Pigments

BASF Catalysts special effect pigments can help plastic and paper package manufacturers drive new aesthetic trends, create more dynamic visual impact and improve brand recognition and product differentiation. More than merely reflecting light, these special effect pigments actually manipulate light energy to create visual excitement, and add the look of luxury to product packaging. This diverse family of pigments adds luster, color, dimensionality, depth, opalescence, pearlescence and other unique characteristics to create exceptional end-use products.

BASF Catalysts Lumina® colors create intriguing and dramatic visual effects, and feature increased chromaticity at the reflection angle with higher color purity and clarity than traditional interference colors. The result is cleaner shades, more saturated colors and stronger flip-flop effects in coatings, plastics and inks.

Another example of BASF Catalysts technology, Firemist® patented borosilicate-based pigments bring products to life with brilliant color and glittering effects. These advanced pigment, are specially formulated to out-perform traditional pearlescent pigments in chroma, color purity, brightness, transparency and reflectivity. Firemist pigments give designers and formulators a spectrum of advanced optical effects to work with from for multicolor effects. Firemist pigments also enhance the feeling of depth through light penetration.

BASF Catalysts technologists can help plastic and paper package manufacturers create new colors and special effects that make products really stand out on the shelf. BASF Catalysts also maintains a database of commercial starting point formulations for well-known brand packaging colors. Customers rely on this service to help them achieve these colors cost-effectively.

Co-processed pigments

It’s widely accepted that most color pigments over-perform for the application they’re intended, and formulators sometimes pay a premium for performance they don’t need. To solve this problem and help formulators control their overall costs, BASF Catalysts scientists created Synergy™ color pigments. The co-processed pigments represent a truly “synergistic” use of BASF Catalysts ability to optimize organic and inorganic chemistries around desired properties.

BASF Catalysts co-processed pigments are custom formulated to meet the essential criteria of a specific application and de-emphasize the less important ones, e.g., strategically optimizing color strength while giving up a degree of lightfastness. They deliver improved properties, and in nearly all cases, value superior to alternative pigments in the same shade range. Synergy pigments can expand formulation capabilities into many demanding applications where lightfastness, weatherability, heat stability, improved rheological properties and cost efficiency may be required.

Inorganic Pigments

BASF Catalysts complex inorganic color pigments, or CCIPs, are ideal for use in metal roofing, vinyl siding, mobile home sheeting and building trim, as well as outside grills, furniture, plastic materials, residential and commercial appliances and equipment. They are extremely lightfast, resistant to temperature, chemicals (including acid and alkali) and long-term weathering, and are easy to disperse.

Colors and Special Effect Pigments

Organic and Inorganic Pigments used to create different Effects

BASF Catalysts Aurora® special effect film provides transparent shimmer to enhance packaging material and capture attention. In an increasingly competitive market with shorter product life cycles, special effects – and iridescence, in particular– have become crucial to getting your package noticed. New special effect film technologies can give a sophisticated, luxurious look to products. The film has micro layers that selectively reflect and transmit color as light travels through it giving cartons a lustrous appearance. This film can be adhesive-laminated to paper and plastic, which can then be converted into cartons, gift boxes, bags, and labels.

Like packaging, labels can be a major factor in creating an eye-catching product and moving it off the shelf. Even the “no label” label, or the see-through label commands an important portion of the labeling industry.

BASF Catalysts Aurora special effect films are used for labels and decals in different ways: laminated to paper or, for transparent labels and decals, laminated to polyester. Aurora films can be coated with pressure sensitive adhesive and backed with a release liner. These transparent films are ideal for product designers who want their products in a clear container.

For more information about Aurora special effect film, visit

Aurora® Special Effect Film

Transparent Films

BASF Catalysts desiccants help seal in dryness with chemically inert, odorless and non-corrosive materials applicable to a broad array of uses. Furthermore, our desiccants offer a variety of options in terms of form, size, cost and application. We can also customize a solution to comply with virtually any special requirement.


Economical, standard-breaking performance Desiccate 25 drying materials

With more than half a century of BASF Catalysts technologies, innovation and intellectual property behind them, BASF Catalysts Desiccate® 25 solutions continue to step up to evermore demanding standards. Desiccate 25 products are created from our own deep reserves of high-grade clay and produced in our ISO9002-certified production facility.

Desiccate 25 drying materials

Designed to shield moisture-sensitive products from corrosion or mildew during shipment and storage, these cost-effective, chemically inert and environmentally safe desiccants consistently meet or exceed strict specifications for controlling atmospheric humidity in sealed packages and containers.

Desiccate 25 indicating packs

Confirm if a desiccant is still doing its job. Each pack contains a silica-gel indicator. When the indicator changes its color, it’s time to replace the desiccant pack.


Industrial-strength moisture protection in one efficient package

Many materials – industrial and consumer products alike -- are extremely sensitive to the effects of moisture-inducing factors like corrosion and mildew, which can occur during shipping and storage. BASF Catalysts DryGuard® static adsorbents more than live up to their name in heading off moisture before it can dampen product quality and safety.

DryGuard silica gel gram packs

Obtainable in a variety of small sizes, BASF Catalysts DryGuard Silica Gel Gram Pack desiccants provide the perfect “fit” for pharmaceutical applications, retaining their size in sealed containers and packages without compromising their ability to overcome variations in humidity – even at the saturation point. Also their high-strength packaging makes them ideal for preventing corrosion on medical instruments, machine parts, electronic components, optical equipment, etc.

BASF Catalysts DryGuard Cargo

A new solution combining BASF Catalysts expertise in surface and materials science and packaging, buffers large shipments -- food products, coffee, cocoa, grains, feeds, pet food, canned goods, steel and bottled products from the hazardous effects of moisture damage that can occur during transit and storage.

To learn more about BASF Catalysts and our moisture control technologies, please visit us at

Dryguard and Desiccate Solutions for Moisture Control

Containers Moisture Control

BASF Catalysts is rapidly progressing in developing methods to fabricate formulation of our Aseptrol® antimicrobial into film. Our films will enable our customers to incorporate them into food and beverage packaging that may extend the life of fruits and vegetables -- reducing the level of contaminating bacteria or viruses and inhibit mold growth. Based on BASF Catalysts own internal scientific review and written opinions from the Food and Drug Administration, we believe that such films are Generally Regarded As Safe (GRAS) provided that the packaged food commodity is either cooked or washed prior to being consumed. Applications for BASF Catalysts Aseptrol Antimicrobial films in food packaging materials include:

  • Packaging meats, poultry and seafood
  • Packaging fresh fruits, vegetables and foods in transit or storage from producers to processors or institutional users
  • Fresh pasta products
  • Prepared dough products
  • As one of the first commercial methods for long-term or residual control of microbial contamination, BASF Catalysts Aseptrol Antimicrobial supplies a simple, reliable and cost-effective source of chlorine dioxide. Laboratory studies, sponsored by BASF Catalysts, have demonstrated that Aseptrol Antimicrobial rapidly kills bacteria, viruses and cysts – including cryptosporidium – at their source. In addition, to its role in packaging, BASF Catalysts Aseptrol Antimicrobial also performs a wide range of functions – including odor control, disinfecting, and sanitizing in consumer products, healthcare, and many other applications. For example, Aseptrol sachets or powders are used in a number of deodorizing applications that eradicates odor-causing bacteria for:

  • Carpeting
  • Shoes
  • Ice machines
  • Soft surfaces contaminated with bacteria and mold
  • Boats
  • RVs
  • Diaper pails
  • Garbage receptacles
  • As a pioneering technology with a wide variety of diverse end-use applications, BASF Catalysts Aseptrol Antimicrobial is expected to play a significant role in addressing the challenges of the packaging industry in the years ahead.

    To learn more about BASF Catalysts Aseptrol antimicrobial technologies for the packaging industry, please visit us at

    Aseptrol Antimicrobial Film for Food and Beverage Packaging

    Aseptrol Antimicrobial Film for Food and Beverage Packaging

    Marking polymer materials using laser energy has been commonplace for many years and has evolved to produce better marks, more rapidly and with more flexibility. The growth in laser marking applications is driven by an increasing need for parts identification and traceability, both during manufacturing and in their finished form. Moreover, compared to traditional ink based technologies, laser marking provides the following benefits:

  • Indelible Marking
  • Fast, Programmable (milliseconds per character)
  • Environmentally clean
  • Reduced supply inventory (no inks, pads, stamps, solvents, drying process)
  • Today 90% of laser marking applications are "non-aesthetic" such as bar code, expiration date, identification number, and specifications, particularly for parts having high liability in the case of failure. The other 10% are aesthetic applications that mainly consist of company logos and product differentiation. Anti-counterfeiting challenges represent new opportunities for laser marking as well.

    Polymers that can be marked by laser are those that absorb laser light and convert it into thermal energy. Unfortunately many virgin polymers do not mark well. For this reason, the addition of additives capable of absorbing laser light energy is needed in many cases. The selection of the right light absorber is critical for reaching a desired effect or contrast but generally the requirements for laser marking additives are:

  • They must not change the appearance or physical aspect of the part.
  • They must absorb enough laser energy to raise the local temperature of the polymer to a sufficient level to achieve charring or foaming.
  • BASF Catalysts LLC Mark-it™ Laser Marking Pigment

    BASF Catalysts Mark-it laser marking pigment facilitates better markings and faster marking speeds in a variety of polymers when used with YAG laser marking systems.

    Because most polymers do not mark well with a YAG laser alone, additives that absorb laser energy are needed to create the desired markings. Mark-it pigment absorbs laser light and provides the necessary conversion of laser energy for most YAG laser marking applications.

    Mark-it pigment was the first to receive US Food and Drug Administration (FDA) approval for use in the laser marking process using a YAG laser to generate dark and light marks.

    Laser Marking On Polymers - Mark-It Laser Pigment

    BASF Catalysts high performance mineral products work to improve and/or maintain plastic packaging/ coating performance at competitive pricing levels. Some, like ASP® hydrous aluminosilicates, extend titanium dioxide while maintaining whiteness and opacity and reducing costs. For even higher whiteness, Ultrex® calcined extender pigments also act as cost-effective titanium dioxide extenders. Alsibronz® mica products can be used to reinforce plastic or other film coatings to improve barrier properties.

    Performance Minerals

     Performance Mineral for Coating Performance
    Visit our website for further information about our company       

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