BASF Catalysts Aurora® special effect film provides transparent shimmer to enhance packaging material and capture attention. In an increasingly competitive market with shorter product life cycles, special effects – and iridescence, in particular– have become crucial to getting your package noticed. New special effect film technologies can give a sophisticated, luxurious look to products. The film has micro layers that selectively reflect and transmit color as light travels through it giving cartons a lustrous appearance. This film can be adhesive-laminated to paper and plastic, which can then be converted into cartons, gift boxes, bags, and labels.
Like packaging, labels can be a major factor in creating an eye-catching product and moving it off the shelf. Even the “no label” label, or the see-through label commands an important portion of the labeling industry.
BASF Catalysts Aurora special effect films are used for labels and decals in different ways: laminated to paper or, for transparent labels and decals, laminated to polyester. Aurora films can be coated with pressure sensitive adhesive and backed with a release liner. These transparent films are ideal for product designers who want their products in a clear container.
For more information about Aurora special effect film, visit www.engelhard.com/aurorafilm
