BARRY LAUGHLIN - DESIGN

About Us

Barry Laughlin & Associates have produced over 1500 very successful and persuasive visual marketing projects, most of which were able to become and remain leaders of their segment.

We take pride in saying that our firm has produced many of Latin America's most famous, beverage, candy, personal care, pharmaceutical, cosmetic and consumer products’ brand packaging designs.

Branding, Packaging Design and Global Standardization Programs

During the last 35 years, Barry Laughlin & Associates has been a prime supplier to well known European, Australian, Asian and American Fortune 500 multinational corporations requiring branding, packaging design and global standardization programs for products marketed throughout Spain, Latin America and the USA.

Packaging Design Consulting and Visual Marketing

Barry Laughlin & Associates is a global branding and packaging design consulting firm with extensive visual marketing knowledge on Spanish-speaking markets; a new, totally different and fresh perspective from which our US clients have also benefited since our South Florida office was established in 1995.

Branding concepts, packaging designs, packaging reviews and redesigns; product naming and brand identity manuals are the main services that Barry Laughlin & Associates, offers its customers throughout the world.

We Turn Business Strategies into Designs That Sell

Services

Expertise

• consumer product branding
• brand concept and identity development
• packaging and label design
• brand evaluation and optimization
• packaging reviews, updates, redesigns

Mastery

• food and beverage packaging design
• cosmetic and pharmaceutical packaging
• product line extensions and flankers
• umbrella consistency and harmonization
• global and regional brand standardization

Benchmarking Standards

• 35 years of expanding knowledge
• fortune 500 transnational customers
• global reach: Americas, Europe and Asia
• Spanish speaking market specialists
• concepts to market in record time

Complementary Skills

• product naming and USP definition
• brand identity programs and manuals
• kick-off POP and merchandising materials
• photographic direction and digital retouching
• total graphic production and digital press

Supplementary Capabilities

• retail, service and corporate brand identity
• visual marketing counseling
• giant project management and coordination
• print production and supervision
• industrial design (products and/or containers)

Value Added Contributions

• genuine and always increasing know-how
• top world class designer ranking
• goal oriented design
• extensive knowledge on marketing strategy
• abundant knowledge on diverse types of industries

Awards & Affiliations

Recognitions

• Fifteen 'first place' graphic design prizes
• Twenty seven nominations for 'Best Graphic Design'
• Recognition by L'Organitation Mondiale de la Sante on anti-smoking poster campaign
• Recognition by the first lady Mrs.Nancy Reagan on anti-drug poster campaign

Associations and Special Business Partners

• ADP
• Icograda Friends
• AIGA
• Design Society
• Junior Achievement
• Ciro Marchetti

Our Reach

While only working out of Florida and Caracas, our designs are found in many countries, including:

• North America
• Central America
• South America
• Europe
• Asia
• Australia