Dennis Calamusa ALLIEDFLEX Technologies, Inc Whitepaper: Standup-Pouch Packaging- Providing Form, Function, Convenience and Success to re-invent your [Brand-Product-Package] Strategy

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Standup-Pouch Packaging- Providing Form, Function, Convenience and Success to Re-invent your [Brand-Product-Package] Strategy

Author            :Dennis Calamusa      Contact The Author

Designation    :President

Company        :ALLIEDFLEX Technologies, Inc

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Synopsis

In recent years, Standup-Pouch packaging has created an interesting marketing opportunity for many consumer product companies. Numerous products have been introduced in a wide range of product categories including single serve beverages, cookies, snacks, instant beverages, confectioneries, pet treats and pet foods.

The trend toward Standup-Pouch packaging has been mainly driven by companies looking for ways to differentiate their products from the competition, add consumer convenience through improved methods of reclosability and in general provide an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance of new product introductions.

Based on recent development efforts underway we may see the further reach of this popular packaging format into many more product categories including processed foods, condiments, detergents, health and beauty care products and a multitude of other products.

To date flexible packaging has been primarily market and consumer driven, due to it’s ability to provide differentiation and consumer convenience, however the Standup Pouch as a packaging format offers many more benefits to the packager including opportunities of material cost reduction as compared to some other more traditional methods. In addition logistics have a dramatic impact on cost particularly when compared to rigid methods of packaging including bottles, can, jars, composite or spiral cans.

In this paper we will explore the market dynamics and technologies driving the trend toward flexible packaging, a packaging format that is 'changing the way we think about packaging'.

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