Today’s retailers stand at the forefront of a truly revolutionary technology – Radio Frequency Identification (RFID) . RFID places the retail industry at the cusp of a new era where real-time determination of product availability and movement is possible, enabling dramatic improvements in operational efficiency, customer service, and profitability. Understanding the benefits of RFID and initiating the strategic planning required to incorporate it into your organization are the first steps to leveraging the technology.

To maintain competitive advantage, leading retailers are capitalizing on RFID technology to gain visibility of products at all points along the supply chain. Such visibility allows retailers to avoid stock-outs, a major contributor to lost sales and an inconvenience to which customers are becoming increasingly intolerant. In a largely mature retail market in which opportunities for growth and profit improvement are becoming ever more elusive, maintaining sufficient in-stock positions without incremental inventory remains a cornerstone of retail success.