High Falls Brewing Company, Rochester, New York, has introduced new graphics for its Dundee Honey Brown cans using Eyeris enhanced beverage can printing technology from Ball Corporation [NYSE: BLL]. The can graphics feature a 150-line screen, which is likely the highest graphic resolution ever achieved in full scale beverage can production.

Earlier this summer, High Falls Brewing Company’s signature craft beer line J.W. Dundee’s became simply Dundee. The brewer redesigned its packaging to better represent the meticulous crafting that goes into every beer and chose Ball’s Eyeris technology to produce the can graphics.

“Our new packaging initiative was to correctly position the Dundee portfolio within the craft beer category,” said Patrick Magallanes, vice president, marketing, High Falls Brewing Company. “When we were looking at options for production on our cans, it was quite clear that Ball’s Eyeris technology would give our Dundee Honey Brown package the most authenticity as a craft beer in a craft can.”

Eyeris brings improved definition and fine detail to beverage can graphics to create premium, on-shelf differentiation. It is particularly effective for reproducing high resolution/photographic quality images such as fruit, vegetables, water, ice and people. The process uses up to six colors, is available for any of the 18 beverage can sizes Ball manufactures in North America and is compatible with all filling processes including retort.

High Falls Brewing Company is a diverse and competitive brewery that brews, markets, and sells a wide variety of beers and malt-based beverages like lemonades, coolers, and energy drinks. High Falls boasts a 3.3 million barrel capacity facility; it produces a full line of ales and lagers and contracts with a number of national beer and non-beer partners. The company traces its roots back to 1878, when the Genesee Brewery was founded on the east bank of the Genesee River. In 2000, the brewery became the High Falls Brewing Company, reflecting its scenic Upper Falls location. For more information on the company, visit www.highfalls.com.

Ball Corporation is a supplier of high-quality metal and plastic packaging products for beverage, food and household customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 15,500 people worldwide and reported 2007 sales of approximately $7.4 billion.