ShotPak, Inc. today announces congratulations are necessary to all ShotPak consumers. The eco-friendly sustainable BPG StandUp pouch, used to launch the ShotPak cocktails and STR8UP spirits in six multiple pouch packs on August 19, 2007, has continued to grow. One and half million patented StandUp pouches have been filled since they were first developed. A definite milestone, as this figure exceeds the combined total pouches sold since the inception of ShotPak in 2003!
States R. Charles Murray, CEO of Beverage Pouch Group, "Per our first shareholder letter where we laid out a set of objectives that we had planned out and in fact did achieve, we again share the following strategies with our shareholders."
LONG TERM STRATEGY:
The ShotPak brand continues to be accepted every time a consumer holds the pouch due to its unique design and award winning flavors.
We started the year with repetitive sales to three states and we are now selling in California, Arizona, Indiana, Ohio, Tennessee, Kentucky, Alabama and Texas.
Our future USA strategy is to be in Illinois, Wisconsin, Kansas, Missouri, Nevada, Hawaii, Colorado, Florida, Georgia, New York, Massachusetts, New Jersey and Connecticut by years' end 2008.
As regards to export, we are selling in England, Scotland and Wales. We have product in test phase in Alberta, British Columbia, Ontario, Romania, Hungary, Austria, Turkey, Italy, Greece, Korea, China, India, Dubai, Germany and Spain.
Our long term plan is to have product in 35 USA states and approximately 50 foreign regions.
We have four ready-to-drink cocktails now and another four new flavors will follow (Cosmopolitan, Mojito, Pomegranate and GRAVITY Energy) in 2009.
To launch the four new product flavors, and further promote the existing award winning four STR8UP spirits we will introduce a new variety 12 party pack.
Also we have our first contract from California Blue, to fill and market their range of Tequila and Energy products called Buzz-A-Rita alongside our own ShotPak brands in a BPG patented screw cap 8 ounce pouch. This contract nearly doubles our product lines from a year ago.
The summary of this Long Term Strategy is that ShotPak will be available in more states and overseas markets by the end of 2009. Also we will introduce new products and a new 12 variety package for better product distribution and store placement.
COMPETITIVE LANDSCAPE:
The ShotPak StandUp pouch design is well protected by patents, as is the film structure making entry harder and longer for competitors. The cocktails likewise are patent pending in certain categories. The traditional competitor to ShotPak ready-to-drink cocktails are cocktails made in real time in bars (more expensive) and in the STR8UP spirits segment, from a smaller competitor, as well as of course the traditional plastic or glass bottle miniatures.
Our marketing stresses convenience for ready-to drink cocktails, eco-friendly pouch and available where no glass is used. Our STR8UP spirits in pouches are slowly penetrating this miniature bottle dominated market, in stores, clubs, hotels and sports arenas.
OPERATIONAL METRICS:
At the end of last year ShotPak, Inc. NV decided to make a strategic technology deal with the Beverage Pouch Group who owns the StandUp pouch design and the machinery used to fill their products. In this technology deal Beverage Pouch Group produce the ShotPak brand and pay a royalty per case sold. In return for the use of the flavor recipes a 15% interest in the BPG Group was acquired and that means in the future as BPG starts selling their fortified waters, modern wines and draft beers into the market place, ShotPak Inc. NV will share in the bottom line. This BPG deal has already brought $2.5 million to the improved ShotPak, Inc. NV balance sheet.
Looking ahead we envisage sales growing from present 15,000 cases a year to 50,000 and onto 100,000 cases in the future.
CONFIDENCE LEVELS:
The BPG Management team as well as the ShotPak, Inc. NV Board of Directors feels extremely confident that the strategic plan can be met over the next two years. Bill Marin, President of ShotPak Inc. NV commented that "What has happened since January 1, 2008 has been phenomenal and organized and the future looks just as promising." |