DeviceAnywhere’s CEO & Co-founder, Faraz Syed will describe user-friendly mCommerce applications that guide mobile application developers to create effective applications at the 2008 Financial Services Technology Forum.

Living up to expectations: developing user-friendly mCommerce applications

Consumers expect the same experience on handsets as on computers. MCommerce is particularly challenged by creating mobile applications that end-users will embrace.

Applications used for online banking are not easily transferable to mobile devices. Just as consumers were initially skeptical of Internet banking, they will be hesitant to make financial transactions on handsets.

Consumers must know that applications are secure and reliable.