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The Luxury Evolution
Author            :Marc Rosen      Contact The Author
Designation    :President and CEO
Company        :Marc Rosen Associates
 Biography  Synopsis   Download Paper

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Synopsis
Revolution or evolution, defining luxury becomes the bete noir as the baton is handed to each new generation The Cosmetics Industry lives on its ability to provide luxury goods (No matter the definition) more than any other. It is imperative that we not only understand how varying market segments define luxury and thereby consume it, but equally important that we can predict how fresh and upcoming markets will define their unique relationship to it. As an industry we must ask ourselves, are we open to deconstructing traditional definitions of what constitutes luxury? What new requisites will tomorrow’s luxury products possess and are we prepared to deliver them? It is obvious that the nature of luxury and the products that embody it is evolving. But into what exactly?

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