Region: US      Europe   Asia   India   Australia
You are not logged in    Login
IDS Packaging
The Information Resource for the Packaging Industry!
Browse Packaging Products and Suppliers By Category
Browse Packaging Whitepapers By Sector
Browse Packaging Events By Category
Participation Options
Free Listing
Interested in Exhibiting
SubmitEvents
IDS Packaging
Submit News
Packaging Newsletter

  Paper Details                 Browse papers by sector
The Packaging Matrix: Linking Package Design Criteria to the Marketing Mix
Author            :Laura Bix, Nora Rifon
Designation    :Hugh Lockhart, Javier de la Fuente
Company        :Michigan State University
 Biography  Synopsis   Download Paper

Send your queries and feedback on this paper by contacting the author.

Synopsis
31,000 new products were introduced by packaged goods companies last year (2002) in the United States and Canada alone. Information Resources Inc., an international sales and marketing research firm based in Chicago has reported, “75 percent of the individual UPCs introduced between November 1996 and November 1998 failed within 2 years of introduction.” Increasingly, companies need to differentiate their products to:
  • create consumer perceptions of a product’s relative advantage,
  • attract first time sales (it has been estimated by Point-Of-Purchase Advertising International that 72% of shoppers decide to buy something at the Point-Of-Purchase),
  • and generate repeat purchases.
    • Carefully planned and well-executed package design is one part of the promotion mix that can affect consumer perceptions of tangible and intangible product attributes and benefits that result in positive consumer response. While doing this, the package must perform a number of other functions. This paper presents the “Packaging Matrix”, a simple tool that allows companies to consider the whole host of functions that a package must accomplish in different environments. It is a template of the criteria to consider for effective package design or reformulation.

Industry IDS, Inc
Foodservice & Packaging Institute, Inc The Adhesive and Sealant Council Women in Packaging
DELEGATES
47199
[ Conference Sectors  Case Studies  List of Papers  Exhibition Sectors  Vendor Presentation  List of Exhibitors  Industry News  Sponsors  All Exhibitors  All Papers  Sitemap  Registration Links ]

 :: IDS Emergency Management :: IDS Water ::IDS Publishing / Media::IDS Healthcare Management::IDS Environment::IDS Plastics::IDS Power/Energy:: 

Industry IDS, Inc. – Online Tradeshow, Exhibition, & Buyers Guide Solutions