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BARRY LAUGHLIN - DESIGN

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Visual Marketing Projects

  Branding concepts, packaging designs, packaging reviews and redesigns; product naming and brand identity manuals for various industries.

 
Benchmarking Standards
 
 
 
 
 

Description

Benchmarking standards include:

- 35 years of expanding knowledge
- fortune 500 transnational customers
- global reach: Americas, Europe and Asia
- Spanish speaking market specialists
- concepts to market in record ...


Application

Packaging design for beverage, candy, personal care, pharmaceutical, cosmetic and consumer products.



 
 
Complementary Skills
 
 
 
 
 

Description

Complementary skills include:

- product naming and USP definition
- brand identity programs and manuals
- kick- off POP and merchandising materials
- photographic direction and digital retouching
- total graphic production ...


Application

Packaging design for beverage, candy, personal care, pharmaceutical, cosmetic and consumer products.



 
 
Expertise
 
 
 
 
 

Description

Expertise includes:

- consumer product branding
- brand concept and identity development
- packaging and label design
- brand evaluation and optimization
- packaging reviews, updates, redesigns



Application

Packaging design for beverage, candy, personal care, pharmaceutical, cosmetic and consumer products.



 
 
Mastery
 
 
 
 
 

Description

Mastery of:

- food and beverage packaging design
- cosmetic and pharmaceutical packaging
- product line extensions and flankers
- umbrella consistency and harmonization
- global and regional brand standardization



Application

Packaging design for beverage, candy, personal care, pharmaceutical, cosmetic and consumer products.



 
 
Supplementary Capabilities & Value Added Contributions
 
 
 
 
 

Description

Supplementary Capabilities

- retail, service and corporate brand identity
- visual marketing counseling
- giant project management and coordination
- print production and supervision
- industrial design (products and/or containers)

Value Added Contributions

- ...

Application

Packaging design for beverage, candy, personal care, pharmaceutical, cosmetic and consumer products.



 
 
 
 
 
 
 
CATALOG LIST
  • Visual Marketing Projects
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