| Vendor Presentations |
| Carbonated Beverages Going Flat |
| Anyone over 25 years old can remember the peak of the “Cola Wars.” The phrase was coined in the 1980s and 90s to describe the mutually-targeted marketing and advertising campaigns between Coca- Cola of Atlanta, Ga., and Pepsi-Cola of Purchase, N.Y. |
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| The Filling Business |
| When Swiss drinks manufacturer Rivella needed to change to lighter-weight PET bottles for its novel products it took the long-term view with its latest filling line, reports Chris Myers. |
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