World leader selects Elopak`s Pure-Pak Curve for leading brand re-launch

Pepsi Americas Central Europe Group (PAS CEG) has re-launched the leading quality juice brand TOMA in new-style Pure-Pak® Curve cartons from Elopak across Czech Republic and Slovakia. Elopak won the contract amongst fierce competition due to the innovative shape and design of the Pure-Pak® gable-top aseptic carton which features a distinctive curved panel. The new packaging concept which re-positions TOMA in the competitive and fast growing juice market was launched in an opening ceremony at Pepsi`s General Bottler plant in Prague on 30 May 2006.

Within the vast range of products marketed by Pepsi Americas, fruit juices are currently enjoying fast growing sales. While TROPICANA is the prominent Pepsi brand in the Americas and Western Europe, TOMA has been the leading brand in Czech Republic, Slovakia and Poland for many decades. Packed in a brick-shaped carton, the product has lost some ground in recent years and it was decided to re-evaluate and update its premium image to a younger, more modern lifestyle. Therefore, the dynamic Marketing Team of Pepsi Americas PAS CEG decided for a re-launch of the brand by positioning it towards young, assertive, modern and open-minded Eastern European consumers.

In an opening ceremony in Pepsi` Prague plant, Christophe Guillé, Senior Vice-President and General Manager of Pepsi Americas CE Group and Bjorn Flatgård, President of Elopak, untied the knot of a symbolic, huge ribbon, officially starting the new filling line and, as both partners stated, to a longstanding and fruitful co-operation.

About Elopak

Elopak is one of the world`s leading suppliers of packaging systems for liquid food products and develops, manufactures and sells complete systems for packaging of non-carbonated liquid food products. In 2005, the company, employing 2,500 staff excluding joint ventures, had a turnover of NOK 4,8 billion (=ca. €604 Mio.). Elopak is well known as supplier of gable top cartons through its Pure-Pak® system. As a full systems supplier with organizations and associates in more than 40 countries and customers in over 100, the Elopak Group seeks to bring its international expertise and product technology to new markets and applications.

Please see www.elopak.com for more information and download of pictures.

About PepsiCo

PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and over 157`000 employees worldwide.

The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion.

PepsiCo`s mission is ``To be the world`s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.``

Pepsi Americas Central Europe Group with headquarters in Budapest is responsible for the market areas of Poland, Hungary, Czech, Slovakia, Romania and Moldavia and has started recently activities in the three Baltic States. Net sales in 2005 amounted to some $ 344 Mio and the product mix comprises classical Pepsi, water, carbonated soft-drinks and fruit juices.

Please see www.pepsi.com or www.pepsico.com for more information.