TNT's Express division has introduced a new packaging line which the company says is easier to handle, damage resistant, and earth-friendly.

TNT, which produces 50 million packaging items per year, is first deploying its new parcels and satchels in Europe and the Middle East. The new envelopes are available worldwide. Sales staff has received special training to give customers packaging advice. TNT also provides a DVD to help customers choose the right packing.

'Just as we unified TNT’s portfolio of express delivery services worldwide, we now introduce a consistent packaging line worldwide to offer customers a clear choice of convenient packaging options', says Jan Willem Breen, Director Marketing and Sales of TNT’s Express division.

The new packaging line offers customers more choice, ease-of-use and protection against damage. There is a proper parcel, envelope, tube or satchel for any shipment ranging from confidential documents to temperature controlled medical samples. For example, the new BubblePak (410x330 mm) has an inner bubble lining, making it quicker to send breakable goods. TubePak is designed for posters and MedPaks for medical samples. Choice does not rule out simplicity: each type of packaging is identified by a simple name and visual. All new parcels feature simple pictorial instructions, describing the best way to pack, seal and send items. Redesigned envelopes and satchels have perforated openings for easy opening. To reduce the chance of damage, envelopes and boxes are made of strengthened sturdy cardboard.

The highly recognizable packaging better promotes the TNT brand. The new packs boast TNT’s energetic color orange as well as bright, attractive close shots of sunflowers, oranges, goldfishes, sea stars, flower petals or butterflies. TNT also offers a new line of packaging stickers to better reflect its new services portfolio and help the packaging stand out.

The new packaging is part of TNT’s comprehensive environmental push. All cardboard envelopes and boxes are made of recycled materials and are recyclable. The new plastic satchels are biodegradable after two years. Each one of them bears an expiry date.