Hanson Building Products have invested in new shrink wrapping for their Thermalite range of aircrete blocks.

The new packaging will help merchants improve and maximise their displays and simplify product identification for builders on site.

The new design features a bright white background, while the lettering and logos are are in Hanson's corporate orange and blue colours. The contrast makes the pack information easier to identify and easier to read, especially from a distance, making things much easier both in the merchant yard and on the building site. It's also likely to improve safety, since the new packaging makes it easier for fork lift drivers to see where the forks are going.