ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today announced a full line-up of partner support at the RFID World 2008 conference in Las Vegas this week. Jamison Door, Lexmark, PANMOBIL, Seeonic and Venture Research will be showcasing integrations of ThingMagic Mercury RFID technology for supply chain portals, RFID labeling, and inventory tracking and asset awareness. All demos are open to attendees, in ThingMagic booth #309.

"Given the advances of retail and supply chain applications using RFID, we wanted to showcase real-world implementations driven by ThingMagic technology," said Ravi Pappu, ThingMagic co-founder and head of the Advanced Development Group. "The demos feature both traditional RFID supply chain applications, as well as emerging applications including a handheld, combination RFID and bar code reader. What's more, this is a good representation of different applications using ThingMagic Astra, Mercury5e and M5e-Compact RFID readers and embedded modules."
ThingMagic RFID technology demonstrations include:

- Jamison Door, the world's largest cold storage door company, showing its heavy-duty RFID portals used to accurately track goods during the manufacturing process and throughout the supply chain.

- Lexmark, a leading provider of printing and imaging solutions, offering the Lexmark RFID UHF Laser Option, a printer drawer with an embedded RFID reader that enables customers to use existing T64x laser printers to print packing slips, shipping labels, and program RFID tags simultaneously on a single label.

- PANMOBIL, a developer of Auto-ID products, adding RFID to its SCANNDYgun handheld bar code reader.

- Seeonic, a developer of smart displays for retail, showing its item level inventory management system SmartWatch, a self-contained retail shelf that provides real-time inventory updates, reducing stock-outs and overstocks at the point of customer decision.

- Venture Research, a supply chain systems development firm, integrating RFID into retail, manufacturing and other portals for greater efficiency and accountability.

ThingMagic specializes in the development of RFID readers, sensors, and embedded RFID technologies including fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, as well as professional services that facilitate the integration of RFID into a wide range of industrial and consumer products. ThingMagic's customers include some of the world's largest retailers, consumer companies, automotive firms, manufacturers, and industrial automation firms.

About ThingMagic, Inc.

ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic's customers include some of the world's largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is "The Engine in RFID." http://www.thingmagic.com.