Colour quality helps boost the brand.

When Drivers Pickles felt that they were not getting the right image for their labels, Goldcrest stepped in to make the difference.

“Gradually over time the colour quality on our labels had slipped. This was very important to us as the label was meant to show the quality vegetables we used in our products.” said James Driver of Drivers Pickles.

“Goldcrest re-originated our designs so that our vegetables now look crisp and fresh, not stale and stodgy!”

From Piccalilli to Pickled Eggs, Goldcrest used the latest 4 colour process techniques to ensure that Drivers had the quality of image needed to promote the brand. Goldcrest were able to provide an excellent colour match when combining the process picture with the various spot colours used to identify the different parts of the range. Having undergone a recent exercise to add the latest demands for ingredient labelling, Drivers have now got the labels to promote their perfect pickles.