New Product Launch Designed by LUMEN

In the growing but segmented American market, Ferrero had decided to extend its Tic Tac brand to a stronger tasting mint aimed a younger target. LUMEN was asked to design a new structural package that would preserve all the values and equity of the Tic Tac brand but in a more contemporary way. For Tic Tac ``Bold`` LUMEN has developed a rounded, streamlined shape that fits into existing POS displays and uses strong colours and metallic finishes to give the product impact and appeal.