Predatory packaging it’s out there -- and it’s everywhere. It could be targeting you, your family, -- your loved ones. We have heard those terms bandied about, but just what exactly is predatory packaging? It seems everyone has a different perception what this means. Similar nomenclature could include the terms misleading or deceptive packaging or packaging that promises one thing and delivers another. But simply put it’s when any group or person deems a package is using unsavory marketing/advertising practices to lure consumers to purchase their products -- and it has been going on for a long time.

Reprinted with Permission from http://packagingdiva.com