JoAnn Hines helps us understand how we can engage the consumer at the beginning of the product relationship. The package is a silent salesperson and it better to have the right message delivered to the right audience -- no matter what product is inside. It's all about the package (or should be) and who buy's it and why is it purchased.

When it comes to product packaging, it’s important to understand the mindset behind consumer decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came in to being.

Reprinted with Permission from JoAnn Hines.