Sealed Air has reopened Packforum, following a major investment programme to upgrade its European acclaimed packaging facilities. The announcement by the Shrink Packaging unit of Sealed Air, follows a complete refit of the company's permanent customer centre hall and offices, which are conveniently based on the edge of Paris, within 10 minutes of the Roissy-Charles de Gaulle airport and Villepointe exhibition centre. Packforum is still a unique concept in the packaging industry - it covers some 2,300 square meters and is home to consumer and supermarket displays.

Visitors can see and experiment on up to 15 packaging lines and examine different Cryovac packaging technologies and solutions.

The aim is to provide a relaxed, convivial atmosphere where supermarket buyers, product manufacturers and contract packagers can meet to discuss and agree their packaging requirements.

A full range of film and machine options are provided by Sealed Air, including the Shanklin Omni machine which is great for glossy packaging of DVDs, software, unusually shaped items such as DIY items, confectionary and also chocolate boxes.

Top quality presentation is at the core of Packforum and is prominent in the Shrink Packaging (SP) unit of Sealed Air, which specialises in innovative packaging equipment and new films such as the very high resistance CorTuff shrink film.

At Packforum, SP technicians have innovation, new technology and new ideas at their finger tips and will develop where necessary a bespoke customer solution for a specific requirement.

Customers are encouraged to bring their products to see which machine and packaging film best suits their requirements without rushing into a decision.

A key part of the facility is the opportunity to discuss and explore different avenues with other colleagues and SP technicians.

Regular visitors to the facilities include leading supermarket buyers from Europe and beyond along with a large number of Europe's blue chip producers.

In addition to testing the packaging capabilities of the different packaging machines on display at anyone time, visitors can also participate in regular workshops and seminars.

Many of these are aimed at specific market sectors such as contract packaging, DIY, media, all presented by leading seminar specialists from the different sections of the packaging industry.

Sealed Air SP marketing director for Europe, Helios Ruiz says: 'Packforum is a permanent customer centre facility where industry professionals can meet to discuss the latest ideas in the packaging industry.