Many countries are eagerly adopting RFID. The boom in RFID is a global phenomenon, increasingly focused on labels and packaging. The only disappointment has been the mandates from major western retailers that their consumer-goods suppliers fit RFID tags to all pallets and cases.

The vast majority of CGCs get no payback on this, as all the benefits go to the retailer instead. It's similar to the history of anti-theft labels. With these tags, it costs as much to fit them as to buy them, and there's the added cost of electronic equipment and testing.

The RFID labeling industry prospers in many sectors with profits of up to multi-millions of dollars. However, in the retail and consumer goods sectors, losses of up to tens of millions of dollars have been reported. The moral of the story is to sell to eager customers who can afford your product.

Don’t miss the next issue of Packaging IDeaS, for more industry updates.

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