Tasti Products Ltd is amending its Weight Watchers branded fruit bar packaging.

The New Zealand based company has given court enforceable undertakings to the Australian Competition and Consumer Commission after concerns that the overall impression created by the wording and pictorial images used on Weight Watchers fruit cereal bar packaging may be misleading.

The ACCC was concerned that the packaging representations implied that the following products contained a significant amount of some individual fruits, when the ingredients listed the individual fruits at around one to 1.5% of the total product:

- Strawberry and Raspberry Duo fruit cereal bars
- Raspberry Pie fruit cereal bars
- Apricot Pie fruit cereal bars
- Fruit of the Forest fruit cereal bars.

Tasti Products has undertaken to:

- amend the packaging of the identified Weight Watchers fruit cereal bars
- publish a corrective notice in a Saturday edition newspaper in each Australian State and Territory
- publish a corrective notice on its website www.tasti.co.nz, and 
- review and implement changes to its trade practices law compliance program.

“It is important that businesses consider how consumers might view the ‘overall impression’ created by all aspects of product marketing, including labels, branding and advertising,” said ACCC chairman, Graeme Samuel.