KENNESAW, GA- Almost every consumer product is packaged in some way. So much so that we as consumers sometimes take it for granted, and have come to expect it to maintain freshness; to protect the contents, the customer and even the environment. It must let you know what it is and what's in it. It must be convenient yet sturdy, must travel well yet be functional and innovative. It must adapt to the needs of the consumer and it must adapt right now. The package and design executive is not only faced with the expectations of the demanding consumer but the expectations of their respective companies. Corporations are demanding increased time-to-market, new and improved less costly materials, an answer or update on where they stand with RFID/EPC, all the while keeping branding in mind. Noted packaging expert, JoAnn Hines, will shed light on her research pertaining to packaging for the ultimate consumer: Baby Boomers. She will participate in The Packaging & Design Summit which will take place June 27-29 at the Hard Rock Hotel & Casino in Hollywood, Florida, will provide the middle and senior level package, design and marketing executive with the strategies needed to satisfy both the consumer and the company.

Hines’ unique presentation will focus on the power of Baby Boomers in today’s economy. With 76 million U.S. boomers born between 1946 and 1964, the potential for profit and growth when marketing to this group is enormous. In fact, this market is the largest, best-educated and wealthiest generation in U.S. history. Every seven seconds, someone is turning 50 years old. And Boomers are in their peak earning years. By 2010, 47% of Boomer households will have incomes above $50,000 (U.S. Bureau of Labor Statistics). Baby Boomers will push the number of 50-and-over adults to more than 108 million by 2015. These statistics greatly impact the packaging industry and consumer markets. Soon this swelling customer base will no longer be a niche - it will be the single largest market segment of American consumers. 50+ customers possess a huge amount of disposable income that they're ready and willing to spend. In her presentation, Hines will guide industry leaders to harnessing this powerful market segment.

Hines is a packaging diva. She has nearly 30 years of experience in the industry including her work as the packaging expert to the U.S. Small Business Administration and traveling to China to lead a packaging delegation. Recognizing her expertise NBC TV featured her on their consumer segment, Can you open it? Her advice and articles appear in virtually every US packaging industry publication, numerous business and international publications, and website portals including ``PackExpo.com``, ``Packaging University``, ``Packaging Business``, ``Packaging Network``, ``Packaging Horizons Magazine,`` ``Packaging World,`` ``Packaging Digest,`` ``Shipping and Distribution Magazine,`` ``Warehouse Management,`` ``Traffic World``. As a featured keynote speaker at trade shows and conferences, she educates thousands of people around the world about intricacies of packaging.

The Packaging and Design Summit is co-located with the BrandSLAM Summit, and attendees can participate in sessions from either conference program. The summit is produced by Marcus Evans, a leading business intelligence company. Marcus Evans, one of the world's leading business information companies, is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision-making. Established in 1983, the company's international network of offices creates major sector-focused events for business learning and networking opportunities across a variety of industries and professions.

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