On November 15 and 16 to Prague (Czech Republic). This conference brings together an impressive line up of leading brand owners, packaging converters and researchers to discute the major issues surrounding flexible packaging today. The conferences bring together an impressive line up of leading brand owners, packaging converters and researchers to discute the major issues surrounding flexible packaging today. You’ll get the answers to all the important questions surrounding flexible packaging, including its evolution into new applications, the shortfalls of current packaging, commercial barriers, consumer perceptions, and the real-world feasibility of flexible for different types of product. With brand owners calling for novel ideas to increase the value of their product, the pressure is on to find out how flexible can deliver innovative solutions. Recent changes in buying trends have seen customers demanding fresher and more environmentally friendly produce and packaging. This factor, coupled with mounting pressure to reduce costs in the supply chain and ever more stringent environmental constraints, means that flexible packaging is rapidly becoming the only format that can deliver on all fronts.