In light of the barrage of negative public press, the Canadian Plastics Industry Association's Environment and Plastics Industry Council noted today that it plans on launching a constructive and positive campaign that tells the industry's side of the story.

At an industry meeting on Monday, the CPIA detailed a new plan to respond to some of the negative and false criticism being leveled at the Canadian plastics industry.

"Today, we need to start being proactive," noted Glen Armstrong of Brampton, Ont.-based thermoformer Par-Pak Ltd., who served as a host and moderator for the event.

The association is hoping to helm a campaign that will bring the environmental and public health benefits of plastic products and packaging into the public spotlight.

For more information on the forthcoming packaging campaign, contact Cathy Cirko, the CPIA's vice president of environment and health, at ccirko@cpia.ca