We all have had that experience of buying something based up its package or label and then find out what is inside is not what we expected. I know its wishful thinking that we can believe all those fantastic marketing claims (a lot of people do as evidenced by the product’s popularity). Think get thin quickly, eliminate wrinkles in 10 days and, the new favorites, protect your heart or lower your cholesterol. The last example is a tribute to the fact that marketers are finally talking advantage of marketing to an aging population. Consider the recent flurry of activity regarding misleading claims on trans-fats. Companies are taking this seriously and changing their claims.

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